Streaming · Turkmenistan
Belet Film
App design for Turkmenistan’s main streaming service — from the first launch to a locked player
Product design · UX · Mobile app
The brief
Thousands of series, and a phone to watch them on
Belet Film is Turkmenistan’s main streaming service: series from all over the world, in translation and in the original language.
We designed its app — the research, the flows between the screens and the interface itself, from the first launch to the account.
Including the moments nobody puts in a pitch: a locked player, a complaint about quality, a connection that drops mid-episode.
Three errands
Get in, find it, pay for it
01 — Get in
A welcome, then a phone number with +993 already in
02 — Find it
Genres as chips, the rest of the question in one sheet
03 — Pay for it
The subscription counts its days; a gift card pays for more
Long screens
The feed, a title and the account, all the way down
The player
Where the watching happens
The system
One language for every screen
Type
Inter and nothing else — the screen title, the list row, the timecode.
Icons
Microsoft Fluent System Icons on three grids: 24 px in the player, 20 in the navigation bar, 16 everywhere else.
Colour
Near-black, so the posters bring the colour, and one blue for whatever can be pressed or is chosen.
States
Locked, reported and offline were drawn with the rest of the app, not improvised after it.
0
screens shown in this case
0
states of the player, from playing to offline
0
icon grids — 24, 20 and 16 px
What came out
Every main flow designed end to end — first launch, sign-in, the feed, the catalog, a title, the player and the account
The awkward moments drawn too: a locked screen, a complaint about quality, a dropped connection
One visual language — Inter, Fluent icons and one blue — across the whole platform
Figma · Inter · Microsoft Fluent System Icons
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